Experts
Shawn Richards
Ink Innovation
Oana Savu
Ink Innovation
Organised by
T2RL
Ink will return to T2RLEngage-2026 as an Engagement Partner, continuing a partnership that began in 2023. Since then, Ink has worked with T2RL to bring Service Delivery into the wider Offers and Orders discussion through research, workshops, case studies and industry debate.
At this year’s event, held in London from 21 to 23 September, Shawn Richards, CEO and co-founder, and Oana Savu, Chief Growth Officer, will represent Ink. Their perspectives will be how airlines can turn Offers and Orders from an architectural programme into measurable value across airport operations, fulfilment and passenger service.
Ink perspectives
01
Value must reach the passenger
Offers and Orders only deliver a return when the promise made at the point of sale can be fulfilled throughout the journey.
02
Airlines need a workable transition path
Progress can begin through modular integration while PNRs, Orders and existing systems continue to operate together.
03
Operational data has commercial value
Connecting service events back to the Order can improve fulfilment, protect revenue and give airlines a clearer view of what was actually delivered.
04
How to connect the sale to delivery
A better offer has limited value if airport systems cannot recognise, fulfil or update it. Delivery must connect commercial intent with operational execution.